Chevy has released an all-new marketing campaign for the 2019 Silverado, combining television ad spots with other digital media marketing and creative new methods to reach the widest audience ever.
Starting January 7th with a minute-long ad starring Donnie Osmond titled “A Little Bit Country, a Little Bit Rock n’ Roll,” the new Silverado marketing campaign is centered around the versatility of the Silverado and its appeal to all kinds of Americans.
The second ad, “Official Truck of Real People,” shows the Silverado’s many uses from work to daily driving to weekend activities, and “Tailgates” talks about the truck’s segment-exclusive power tailgate and how it reflects Chevy’s history of innovation, capability, and durability.
Chevy will get ad spots on the website homepages of USA Today, CNN, and more, and will even partner with Amazon to allow in-car delivery of packages. Chevy will also put out custom covers on major magazines such as ESPN, GQ, and Motor Trend, covering all the bases from digital to print.
At the Daytona 500, Chevy and the American Cancer Society will partner up to give one family the chance to camp on the Daytona International Speedway in a Silverado with special truck beds outfitted with comfort-oriented equipment, showing off the Silverado’s versatility — right before Dale Earnhardt, Jr., races the Silverado 1500 for the first time in the Daytona 500’s history.
You’re liable to see a lot of the 2019 Chevrolet Silverado 1500 in the weeks ahead, so why not see it up close and in person at Bill Harris GM? Your test drive is just a phone call or email away.