It was in 1913 when Chevy co-founder William C. Durant introduced the bowtie on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand. The emblem was centered on the front of each vehicle, much like it is today, but there is a bit of a dispute as to how Durant first created the badge.
Durant’s daughter, Margery Durant, wrote in her 1929 book – My Father – that her father would doodle different designs at dinner and that she thought “it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day.”
Catherine Durant, William’s widow, said in a 1968 interview that that the bowtie originated when her husband spotted it in a newspaper ad and believed it would make the perfect emblem for Chevrolet. Unfortunately, neither story has been proven, but regardless, the Chevy bowtie has achieved icon status.
“The Chevrolet bowtie is recognized around the world and has become synonymous with American ingenuity,” said Chevrolet Chief Marketing Officer Tim Mahoney, in a press release. “Whether you’re pulling thousands of pounds through rocky terrain in a Silverado pickup or commuting in a Spark EV, Chevrolet’s bowtie will always be at the very front of your travels.”
Visit us today at Bill Harris Auto Center to see which vehicles have the honor of sporting the Chevy bowtie today!