Cadillac Was Fastest-Growing Luxury Brand in 2013

Cadillac Was Fastest-Growing Luxury Brand in 2013

Cadillac

The number 13 seems to be a lucky one for Cadillac. In 2013, Cadillac had a great year. It saw its best year since 2007 with a 22 percent increase in sales year-over-year. Cadillac also came away last year as the fastest-growing full-line luxury brand.

Cadillac is currently undergoing its largest expansion since 1976, adding new models and growing into new markets.

“Cadillac saw huge product-driven momentum throughout 2013,” said Bill Peffer, Cadillac vice president of sales and service, in a press release. “Much of that growth came from buyers new to Cadillac, with Lexus, BMW and Mercedes-Benz being three of the top traded-in brands.”

The luxury brand reports that 72 percent of Cadillac ATS buyers in December were new to the brand. December also saw the start of deliveries of the 2014 CTS Vsport sedan. Total sales in December increased 12 percent month-over-month.

2014 may turn into an even better year than 2013. Cadillac will release the much-anticipated electric ELR along with a completely new 2015 Cadillac Escalade.

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