Buick Ambient Lighting Adds Warm Glow to Cabin

Buick Ambient Lighting Adds Warm Glow to Cabin

Buick Ambient LightingBuick has introduced many new features along with its 2013 model lineup. Many amenities that were once considered luxury upgrades are now available standard on LaCrosse, Verano, and other 2013 Buicks. Ambient lighting is the latest luxury feature to be offered standard. All 2013 Buick models will feature LED lights that run along and accent certain interior design cues in a warm, blue glow.

In an effort to keep drivers and passengers as comfortable as possible, Buick draws its inspiration from home interior design. Supple leather upholstery is meant to emulate materials similar to those used for high-end furniture. Ambient lighting in Buick vehicles is meant to mimic the glow of lighting in the home as well.

“If you look in a modern, high-end home at night, the major light sources like TVs are complemented by soft, evenly distributed interior lighting,” said Chris Fusco, interior experience manager for Buick Design. “Likewise, we’re creating a warm, inviting driving experience at Buick by tying the bright output of gauges and our IntelliLink connectivity touchscreens together with soft, Ice Blue lighting spilling out from hidden sources.”

The blue color was not chosen by accident. Results from a Harris Interactive survey revealed that blue is the most appealing ambient lighting color with a 73 percent vote. This same survey also identified that the instrument panel, cupholders, and center console are the three top spots for where consumers prefer the lighting to be.

Enjoy ambient lighting now on the 2013 Buick lineup at Bill Harris GM. Visit our Ashland dealership in person to see the blue glow for yourself, or visit us online at www.billharrisgm.com.

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