The Pebble Beach Concours d’Elegance, a yearly event showcasing prewar and postwar cars as well as recent concept cars, took place on August 18th in Pebble Beach, California, where Cadillac unveiled its newest concept car. Introducing the next step in the evolution of the brand’s design, the Cadillac Escala Concept has left auto enthusiasts amazed.
Escala is the Spanish word for “scale,” which is fitting for a car that is a full six inches longer than Cadillac’s current flagship sedan, the CT6. Cadillac says the Escala is a “statement of intent,” both for the new language Cadillac will use in its design and to signal the brand’s return to the “pinnacle of premium.”
Though the Escala is a concept vehicle, Cadillac officials say that it could become part of the brand’s existing product plan. The Escala includes a new, thinner version of Cadillac’s signature vertical lighting, a feature that will be integrated into existing Cadillac vehicles soon. A major goal in developing the Escala was to artfully integrate technology with traditional hand cut-and-sewn materials.
Cadillac also wanted to create a car that is both a “driver’s car” and a spacious luxury sedan anyone would want to drive for its comforts and technology. The Escala’s sleek, ultra sporty design and exciting performance keep it interesting for enthusiasts while the interior comforts make it perfect for any driver, from commuters to suburban families.