The new 2014 Chevrolet Corvette will have its grand reveal to the world in just under three months on January 13, 2013 in Detroit. The seventh-generation Corvette will feature a new Crossed Flags logo with a more angular and swept appearance than previous Corvette logos.
“The all-new, seventh-generation Corvette deserved an all-new emblem,” said Ed Welburn, GM vice president of global design. “The new Crossed Flags design reflects the character of the next Corvette. The flags are much more modern, more technical, and more detailed than before – underscoring the comprehensive redesign of the entire car.”
Ever since the Corvette was first introduced as a concept car in 1953, the Crossed Flag logo has been a staple design feature on this sports car. While the design has been tweaked over the years, the two flags have remained the same. One is a checkered racing flag and the other features the Chevrolet ‘bowtie’ emblem.
“With the new Corvette, we set out to build a world-challenging sports car with design, refinement, efficiency and driver engagement that is second to none,” said Tadge Juechter, Corvette chief engineer. “The result is a truly all-new Corvette. There are only two carryover parts from the C6 used in the C7 – the cabin air filter and the rear latch for the removable roof panel.”