Chevy Set to Showcase New Performance and Personalization Choices at 2012 SEMA Show

Chevy Set to Showcase New Performance and Personalization Choices at 2012 SEMA Show

Malibu SEMA ShowAre you a fan of the spruced-up, tricked-out cars from the Fast and Furious movies? If so, the SEMA Show is perfect for you. The 2012 SEMA Show is an annual event known as an automotive aftermarket extravaganza. The show features a vast array of concept cars from Chevrolet that will showcase a broad range of performance and personalization choices, more popularly referred to as ‘custom’ cars for their unique designs.

“At Chevrolet, performance comes in many different forms that appeal to many different customers – and that’s exactly what we demonstrate at the SEMA Show,” said Chris Perry, vice president of Chevrolet marketing. “We play close attention to the reaction our concepts receive, because the feedback helps determine the viability for producing new accessories and even special-edition production vehicles.”

Chevrolet will present a Shop Talk display with four areas of activities. Each of these areas is devoted to a different topic. Subjects of the ‘bays’ of activities include Crate Powertrain Systems, Chevrolet Performance Parts and Accessories, Sonic Personalization Installation, and Build Your Own Crate Engine.

“Chevrolet Performance is the direct line from the factory for performance and personalization parts and the SEMA Show gives us the chance to show everything our engineers have been working on,” said Jim Campbell, GM U.S. vice president of Performance Vehicles and Motorsports. “From Sonic to Cruze, to Camaro, Corvette and Silverado, we offer more parts and accessories than anyone in the aftermarket.”

The 2012 SEMA Show kicks off on October 30th.

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