Prior to 1918, trucks were simply cars that people would buy, then modify on their own. It wasn’t until the 1918 Chevrolet One-Ton took to the road that the pickup truck segment was born. Now in its 100th year, Chevrolet is looking to celebrate on a large scale. After all, 100 years of Chevrolet trucks is certainly something worth celebrating.
Creating an American icon isn’t easy, but Chevrolet succeeded spectacularly with the pickup truck. The 1918 Chevrolet One-Ton saw a production run of just 384 units from a Flint factory, and as time went on, customers began to expect more from trucks, so Chevrolet answered the call once more.
The 1930s saw trucks become more family-friendly, with windows, door fenders, and running boards. They were often used by farmers to transport their families and farmhands. The second-generation pickup started at just $400.
The pickup truck isn’t the only segment Chevrolet had a hand in creating.
The Chevrolet Suburban hit the market in 1935 and rode on a truck chassis. It shared many mechanical parts with Chevrolet trucks, too. Today, it stands as the longest continually-used nameplate in automotive history.
With 100 years in the books, Chevrolet is celebrating with Centennial Editions of the Colorado and Silverado. While the future is full of uncertainty, Chevrolet is looking to make an impact for years to come.
We here at Bill Harris GM are proud to be a part of the 100 Years of Chevrolet Trucks celebration!