Cadillac has been making a lot of big changes the past few years and has another one in store for next year. In 2015, Cadillac will open a new global headquarters in New York City, and will become a separate business unit from General Motors.
With Cadillac acting independently in New York City, this will allow the brand to make bold moves and move forward in the luxury automotive market.
“With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” said GM President Dan Ammann, in a press release. “Cadillac’s mission is to reinstate the brand to a pre-eminent position among global luxury brands, a bold challenge requiring a distinct and focused new organization. More than a division or brand, Cadillac is becoming a center of excellence for our company.”
Johan de Nysschen, Cadillac’s new president, will lead the brand in its new position and will be responsible for Cadillac’s overall performance.
What do you think about Cadillac’s move to New York City? Here at Bill Harris Auto Center, we are excited by this announcement and think it will open up new a new future for the Cadillac brand.